Simple SMS Marketing Guide

What is SMS?

SMS means Short Message Service and tend to be 160 character text messages sent between cell phones. SMS uses a unique network that alerts the recipient the second the message arrives. SMS is an extremely fast and personal communication method on par with a phone call in perceived trust.

What is SMS Marketing?

SMS marketing is the practice of creating lists of mobile numbers than sending SMS advertising messages to those lists. Lists could be built-in many ways but there are compliance rules set by the ACMA on what people consent to be opted into your lists. Unsolicited commercial messages sent to a person is called spam and is illegal beneath the Australian Spam Act 2003.

Mobile marketers usually use an online SMS system to manage the SMS sending process. bulk sms in price and functionality. The best SMS marketing platforms have an excellent mix of cheap SMS and web SMS features. Be sure to only deal with a reputable SMS gateway as delivery reliability can vary a lot.

Several types of SMS delivery

There are two main types of online SMS delivery. Direct connection where in fact the SMS gateway is plugged straight into the telco’s in your country, and International routing. International routes are operated by SMS aggregators which a gateway can utilise to provide more cost effective SMS marketing than direct connection.

Some international routes can be quite unreliable and some providers will offer extremely cheap prices however you may end up paying exactly like a far more reliable connection as you still pay for messages not delivered.

The very best bulk SMS service could have a combination of top quality international routing and cheap sms prices. Should you have a service that requires guaranteed delivery such as a crisis or alert service then you should work with a direct local connection, even though this is still not 100% guaranteed to provide it will provide you with the highest percentage of success.

It will generally cost double though.They are just the basics but building on these basics you can develop sophisticated mobile marketing campaigns that may quickly build great lists of loyal customers. As long as you keep your lists clean and respect your recipients wishes to avoid receiving text messages from you then you will have great success.